2009 awards categories

The Philadelphia Marketer of the Year Awards are open to marketers, agencies, suppliers, and manufacturers involved in the marketing initiative submitted for consideration. Go to the 2009 Awards Guidelines section for entry rules and then fill out the 2009 Application Form! Or Nominate an individual or team that is well deserving of these awards.

Marketer of the Year

We will recognize one individual and one company as Marketer of the Year. These monarchs will be (1) a senior marketing executive and (2) a Philadelphia area-based company each with key contributions to the Greater Philadelphia Corporate Community. They are a role model for education, vision, leadership and decision making through their exceptional performance and outstanding accomplishments in the field of marketing.

Branding Corporate ID

Comprehensive corporate or community image campaign designed to alter, maintain or revitalize the subject’s identity amongst its employees, customers, partners and/or other public parties.

New Product/Service Launch

An integrated campaign that employed all necessary tools (PR, Media, Advertising, Direct Marketing, Internet, Other Electronic, Events, Training) to effectively deliver the launch of the product or service as well as hype the pre-launch and plan for the post-launch.

Small Budget

If your marketing budget was limited (under $50,000), but not your success, then apply under this category and show us how you made the product, service, or corporate marketing effort a success on a tight budget.

Interactive

Whether it’s Search Engine Optimization, Online Media Planning and Placement or Online Promotions — show us how your strategy produced results that make your competition seem like they are still marketing in the 80’s.

Customer Specific Marketing

Utilizes database demographics and purchasing information to create a highly personalized marketing campaign. The intent of customer specific marketing is to keep customers loyal to the particular brand for life and move them into other purchase cycles that consume additional services or products offered by the company. Nominees should show measurable success in the customer specific marketing category.

Xtreme Makeover

For the 2009 Marketer of the Year the Philadelphia American Marketing Association has decided to makeover their own award category — Xtreme Makeover!

Announcing a new and exciting opportunity for the Non-Profit Organizations based in our greater Philadelphia area. We will award one organization a branded makeover that will define, refine or reveal the sublime of your being – an $10,000 Award Value!

The Philadelphian Select

To be given to an individual that serves in position who has shown support and tenacity for the organizations that make up the Greater Philadelphia Business Community. This is a PAMA Board decision.

The PAMA Contributor

The category recognizes an individual who has gone above and beyond as a non-board member in volunteering their professionalism, network, time and tenacity to ensuring that the PAMA maintains its presence in the community. This is a PAMA Board decision.

Nominate Your Peers.

Support Your Industry.